Cendyn and Pegasus To Merge

The merging of both firms gives hotels a platform to leverage their direct booking channel and improve the guest experience across all touchpoints. With many hotels battling with resources and profitability, this merger provides a lifeline for businesses hoping to increase top-line income via direct channels.

Cendyn’s Customer Data Platform, Starling and Pegasus’ CRS are at the core of this integration, which gives hotels access to a full system of record for profiles and prices for every visitor. By using the alignment of the key data elements, hotels are positioned at the forefront of personalization to improve the direct-booking experience.

“We’re quite enthusiastic about our collaboration with Pegasus. As our sector recovers from the pandemic, the combination of these firms gives scale and stability to our clients, providing hotels with a vertically integrated technology platform that enables them to meet a wide variety of hospitality demands,” stated Tim Sullivan, CEO & President of Cendyn.

“The seamless integration of these products demonstrates our commitment to customising and enhancing the client journey while also helping hoteliers to utilise their direct booking channel.”

“At Pegasus, we worked hard to enable hoteliers to give their customers with the finest direct booking channel experience possible, while also assuring thorough inventory distribution, the combination of Cendyn and Pegasus takes this to the next level, enabling unparalleled customisation of the guest experience not just during the search and book phase, but also throughout the customer lifecycle”, explained Gautam Lulla, CEO of Pegasus.

“The combination of these firms and their technologies enables hotels to reclaim control of their direct-booking channels following the epidemic”, Furthermore, it allows them to prioritise their income requirements and create demand when they need it the most,” stated Ankur Randev, Chief Commercial Officer at Highgate.

This merger comes after the merging of Cendyn and Rainmaker in 2019 and, more recently, the combination of Cendyn and NextGuest in 2021. Travel Tripper and Pegasus merged in 2019. Bringing together these industry enterprise software solutions has enabled Cendyn to lead the worldwide expansion and improve its offering for hotels as the chosen vendor for those wanting to drive revenue growth at scale.

The merger’s financial specifies were not published. Subject to customary closing conditions, the deal is expected to conclude in the fourth quarter of 2021.