Fora’s “2024 Hot List” Unveils Emerging Travel Trends

Fora, a travel agency affiliated with Virtuoso, has provided a sneak peek into the upcoming year’s travel trends through its “2024 Hot List.” This second annual edition combines historical data, early 2024 booking insights, and industry intelligence on new hotel openings and airline routes.

While the full “Hot List” is set for release in January, Fora’s team has already revealed a glimpse of the trending destinations:

1. Small U.S. Cities Take the Spotlight: For the first time, cities like New Orleans and Austin have outshone traditional giants like Los Angeles and New York City in Fora’s top five most-booked U.S. destinations for 2024. Virgin Hotels New Orleans secures the top spot, with the anticipation of Nobu Hotel New Orleans opening late next year, adding to the city’s allure.
2. San Sebastián, Spain Rises: This northern gem in the Basque country makes its debut in Fora’s top five Spanish destinations for 2024. The arrival of Nobu Hotel San Sebastián in August contributes to its newfound popularity, along with the charm of Akelarre Hotel, featuring a three-Michelin-starred restaurant.
3. Panama Surpasses Popular Picks: Surprising many, Panama has surpassed the booking numbers of well-established destinations like Aruba, Saint Lucia, Puerto Rico, and even Belize, which dominated Fora’s bookings in 2023. Isla Palenque and Isla Secas offer appealing accommodation choices.
4. Bucket-List Asia Continues to Thrive: Japan maintains its position in Fora’s top 10 most-booked countries, with Zentis Osaka and Hoshinoya Tokyo emerging as top choices for 2024. Bhutan is on the rise, with the U.S. becoming the leading market for Six Senses Bhutan in September and October 2023.
5. Australia’s Upward Trajectory: Fora notes a surge in Australia travel, particularly in February 2024, during the country’s mid-summer. The Langham, Gold Coast, opened in 2022, and The Standard, Melbourne, is anticipated to debut later this year in Victoria’s capital.