Google has revealed its pricing strategy for Duet AI, a set of artificial intelligence enhancements integrated into Gmail and other productivity applications within Google Workspace. Large enterprises will be charged $30 per month for each user utilizing this technology, positioning it at a similar price point to Microsoft’s forthcoming 365 Copilot enhancements.
This move by both tech giants comes as they rush to incorporate generative AI technology into their core products, a trend that gained momentum after OpenAI’s ChatGPT chatbot launch in late 2022.
It’s important to note that these fees are in addition to the regular subscription costs that companies already pay for using these productivity suites. Google is, however, offering free trials to enable businesses to test the waters before committing to the subscription. As for smaller organizations and individual users, Google Workspace’s vice president and general manager, Aparna Pappu, mentioned that pricing details are yet to be finalized.
Pappu explained, “The list price we came up with was in consideration with customers’ willingness to pay for the enterprise value we’re going to bundle into it.”
Interestingly, Google had quietly initiated pre-orders for Duet AI in May at the $30 per user rate but had not publicly disclosed it until now. Microsoft, on the other hand, made its pricing announcement in July.