In 2024, Hilton celebrated a historic year marked by exceptional growth and strategic initiatives. The hotel giant added 973 hotels and nearly 100,000 rooms, achieving the largest single-year room expansion in its century-long history. This milestone translated to a significant net unit growth of 7.3%, reflecting Hilton’s robust strategy and commitment to expanding its global presence.
The company signed contracts for over 1,430 new hotels, totaling an impressive 154,000 rooms. This achievement not only boosted Hilton’s development pipeline to approximately 3,600 hotels but also underscored a year-over-year increase of 8% in pipeline rooms. Hilton’s aggressive construction efforts were also evident, with construction commencing on 88,500 rooms, marking the highest level of new construction starts the company has ever recorded.
Moreover, Hilton continues to dominate the hospitality industry by maintaining a leading position in global room construction. Currently, about one in five hotel rooms under construction worldwide is set to join the Hilton portfolio, showcasing the company’s commitment to meeting the evolving demands of travelers and enhancing guest experiences through innovation and expansion. As Hilton moves forward, the company is well-positioned for sustained growth and continued leadership in the competitive hospitality landscape.
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