Hilton Expands Luxury Offerings with Nearly 400 Boutique Hotels

Hilton Hotels & Resorts has announced a significant expansion of its luxury portfolio by adding almost 400 boutique properties from the Small Luxury Hotels of the World (SLH) collection.

This move allows Hilton Honors members to book stays at these unique hotels through Hilton’s direct booking channels, including Hilton.com and the Hilton Honors app.

Highlights of the Expansion:
New Properties: The addition includes a diverse range of SLH hotels, from rustic huts and woodland treehouses to luxurious coastal villas and rainforest retreats. Notable locations include the Gangtey Lodge in Bhutan, Nobu Hotel Marbella in Spain, and The Grove of Narberth in Wales.

Exclusive Member Benefits: Hilton Honors members can earn and redeem points for SLH stays, enjoy guaranteed member discounts, free WiFi, and additional perks such as space-available room upgrades and complimentary breakfast for Gold and Diamond members.

Personalized Experiences: SLH properties are known for their unique character and local charm, providing guests with personalized experiences that reflect the culture of their surroundings. This collaboration aims to enhance the travel experience for Hilton’s loyal customers by offering distinctive accommodations that go beyond traditional hotel stays.

Strategic Growth: Chris Silcock, Hilton’s President of Global Brands and Commercial Services, emphasized that this partnership allows Hilton to broaden its luxury offerings and cater to the aspirations of travelers seeking unique experiences. The integration of SLH properties complements Hilton’s existing luxury brands, which include Waldorf Astoria and Conrad Hotels.

This partnership marks a transformative step for Hilton, enhancing its appeal to discerning travelers looking for boutique hotel experiences while maintaining the benefits and rewards of the Hilton Honors program.