The majority of people are becoming more flexible in terms of where they live and work, and in effect, Airbnb has launched our “live and work anywhere” campaign, which involves collaborating with locations to assist them to attract remote employees.
The Caribbean Tourism Organization (CTO) is the most current to join this endeavor, having recently launched its “Work from the Caribbean” campaign in collaboration with Airbnb.
This destination promotion project is fantastic news for US tourists wishing to live and work in amazing “sun and sand” locales. According to Airbnb’s internal statistics, the number of nights booked for long-term stays by US tourists in Caribbean regions more than quadrupled between 2019 and 2021.
When comparing 2019 to 2021, certain locations in the area have seen large increases in reservations of 28 nights or more for the US and other origin country tourists. Millennials aged 29 to 40 had the biggest growth in nights booked for long-term stays in various Caribbean locations.
The top five North American cities with the highest booking of 28 nights or more to various Caribbean destinations are Denver, DC, Miami, New York, and Los Angeles.
“The United States has long been a major source market for several destinations in the Caribbean and will be an important target market as tourism continues to return to full strength in the region. The CTO is very encouraged by the latest Airbnb report, it adds to the excitement of what we believe will be an extremely successful campaign to welcome even more digital nomads to the Caribbean, from the United States,” said Faye Gill, CTO, Director, Membership Services.
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