According to recent research, travelers spent over $13 billion in Wisconsin last year, as the state recovered from the COVID-19 pandemic.
As per Wisconsin State Journal, the state Department of Tourism’s Tourism Economics report found that tourism expenditure increased by 31.1 percent between 2010 and 2020.
Every county in Wisconsin had a double-digit increase in direct expenditure, ranging from 14 percent more in Rusk County to 54.6 percent more in Sauk County, which has attractions in the online Dells region.
Per the report, the total economic effect of tourism on the state was $20.9 billion last year. Wisconsin tourism authorities are optimistic that the state will break the record of $13.6 billion in direct tourism expenditure and $22.2 billion in total economic effect this year. Both of these records were set in 2019.
La Crosse County in western Wisconsin had a 33.4 percent increase in direct expenditures. Monroe County saw the greatest increase (36.6 percent), followed by Jackson County (33.8 percent). Trempealeau County had a 27.2 percent rise. Vernon County’s spending increased by 22.6 percent.