Hovr, an online content provider focusing on guest engagement, has released its inaugural “2024 State of Travel and Hospitality Buyer’s Journey” report. The comprehensive study delves into seven key trends shaping travel purchasing decisions this year, along with strategies to enhance guest engagement and boost bookings.
CEO of Hovr, Jason Craparo, highlighted the significant shift in consumer behavior post-pandemic, emphasizing the need for hotel marketers to better connect with potential guests. He expressed confidence that the report, packed with valuable insights and data, would be instrumental for hotels seeking to improve their direct bookings.
The report identifies several trends influencing travel purchases in 2024:
- 1. The Post-COVID Bounce Back is Here
- 2. Inflation is a Factor for Some… But Not All
- 3. Digital Channels and Social Content Continue to Impact Travel Decisions
- 4. Pop Culture Wanderlust Inspires Bookings
- 5. Shrinking Timelines and Shorter Travel Planning Windows on the Rise
- 6. Travel Buyers’ Focus and Attention is Now a Precious Commodity
- 7. Mobile Provides Opportunities for Real-Time Research and Booking
This 24-page report offers detailed insights into each trend, along with practical recommendations. It not only highlights the evolving customer purchasing journey but also provides valuable strategies to effectively engage customers during their travel and lodging decision-making process.
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