Former Expedia Executive Launches AI Travel Assistant for Business Travelers

A new startup called Otto is set to revolutionize the business travel landscape with its AI-powered virtual assistant, designed specifically for business travelers.

Founded by Michael Gulmann, a former executive at Expedia Group, Otto aims to streamline the travel booking process by leveraging advanced technology to meet the unique needs of professionals on the go.

Highlights of the Startup:
1. AI-Powered Booking Assistant: Otto is developing a conversational chatbot that utilizes large language models, such as OpenAI’s GPT-4, to assist business travelers in booking flights and accommodations.

The AI learns user preferences and filters options based on individual calendars and specific criteria, making the booking process more efficient. Beyond just finding flights and hotels, Otto’s virtual assistant can process payments on behalf of users, providing a seamless experience before and during trips.

2. Targeting the Unmanaged Travel Market: Unlike many existing travel management solutions, Otto focuses on the “unmanaged” sector of business travel, which includes individuals and small business employees who do not work with contracted travel agencies. This market segment is estimated to be worth $156 billion in the U.S., presenting a significant opportunity for growth.

3. Seed Funding and Industry Backing: Otto recently raised $6 million in seed funding, with backing from notable investors, including Steve Singh, the founder of Concur, and former executives from Expedia and Orbitz. This financial support will enable Otto to further develop its platform and enhance its offerings.

4. Future Features and Enhancements: The startup plans to introduce additional features, such as restaurant bookings and personalized travel recommendations based on user history. The team is dedicated to refining the AI’s capabilities to ensure it meets the evolving needs of business travelers.

5. Beta Launch Plans: Otto is set to launch a beta version of its platform in December 2024, allowing early users to test its features and provide feedback. The team is currently focused on ironing out any technical issues to ensure a smooth user experience upon launch.

6. Vision for the Future: Gulmann envisions Otto as a cost-effective alternative to traditional travel management companies, offering personalized service and convenience to users. By capturing even a small percentage of the unmanaged travel market, Otto aims to establish itself as a key player in the business travel sector.

Otto represents a significant innovation in the business travel space, combining AI technology with a deep understanding of traveler needs. With strong backing from industry veterans and a clear focus on the unmanaged travel market, Otto is poised to make a meaningful impact in the evolving landscape of business travel.