Accor, the world’s premier hospitality group, unveiled an exciting new addition to the Group’s unrivaled network of brands on January 20, 2023: Handwritten Collection, a worldwide portfolio of charming custom hotels that offer an intimate and sophisticated hospitality experience. Accor already has over 110 Handwritten leads totaling over 11,500 rooms globally, including 12 secured contracts, with five buildings set to open in the first trimester of 2023.
Handwritten Collection properties opening over the next several months include Hotel Shanghai Sheshan Oriental, Handwritten Collection in Shanghai, China; Le Saint Gervais Hotel & Spa, Handwritten Collection in Saint Gervais, France; Wonil Hotel Perth, Handwritten Collection in Perth, Australia; Hotel Morris, Handwritten Collection in Sydney, Australia; and Le Splendid Hotel Lac d’Annecy, Handwritten Collection in Annecy, France. The Handwritten Collection portfolio is expected to reach more than 250 hotels by 2030.
“Handwritten Collection enriches Accor’s offering in the ‘collection brands’ segment with a curated selection of hotels that exhibit charming and one-of-a-kind concepts. Our aim, beyond delivering a truly authentic guest experience, is to support the growing number of independent and boutique hotel owners looking to boost their global profile, connect with more audiences and grow their revenue without losing their identity,” said Alex Schellenberger, Chief Marketing Officer, Premium, Midscale, Economy Brands, Accor.
“The hotels we will feature in Handwritten Collection are those sought out by travelers who appreciate heartwarming travel experiences and a twist on traditional hospitality, as well as by hoteliers who cherish the unique personality of their properties while desiring the benefits that come with a leading global partner.”
With the introduction of the Handwritten Collection, Accor expands its unparalleled brand portfolio and midscale hotel choices and hopes to repeat the success of the Group’s existing collection brands in other sectors. This includes the MGallery Hotel Collection, a storied portfolio in the upper upscale brand segment with more than 100 boutique hotels worldwide, and Emblems Collection, Accor’s first luxury collection brand, which offers a carefully curated selection of distinctive hotels that are emblematic of their destination, designer, or place in history.
Handwritten Collection will bring together hotels with distinct identities, directly expressing the character and warmth of the individuals who love and care for them. Each host’s personal touches, like a handwritten letter, will be experienced gently at various points during the visitor journey. No two hotels or stays will be the same, from a warm greeting that spills over into conversation to freshly baked treats.
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