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Tourists flocking to lovely Scotland

Scotland - Most Welcoming Destination of UK Honors Scotland as UK’s Most Welcoming Destination has unveiled its 12th annual Traveller Review Awards, recognizing exceptional hospitality across the globe. Scotland emerges as a standout, boasting the highest number of welcoming destinations in the UK.

With a record 1.48 million travel partners honored this year, based on over 309 million verified customer reviews, the awards highlight venues delivering consistently excellent service. Among these, Auchterarder in Perthshire, Anstruther in Fife, Drymen in Stirlingshire, and Nairn in the Highlands shine as some of the most hospitable spots in the UK.

Caroline Warburton, Destination Development Director at VisitScotland, lauded Scotland’s tourism for its warm welcome. She expressed delight at Perthshire being named the most welcoming region globally and four Scottish destinations securing top spots in the UK. Warburton emphasized the high-quality experiences available across Scotland’s cities, towns, and villages.

Ryan Pearson, Regional Manager UK & Ireland for, praised the role of partners in enhancing travel experiences. He highlighted the diverse range of UK destinations catering to every traveler’s preference, whether for city breaks or rural adventures.

Each winning destination offers unique attractions:

  • Auchterarder: A picturesque village in Perthshire, boasting a charming high street and world-class golf at Gleneagles Hotel.
  • Anstruther: A traditional fishing village in Fife, offering stunning views of the Firth of Forth and fresh seafood.
  • Drymen: A historic town in Stirlingshire, nestled in Loch Lomond and the Trossachs National Park, rich in cattle droving history.
  • Nairn: A seaside resort town in the Highlands, known for its sandy beaches and outdoor activities.

These destinations, easily accessible from Edinburgh and Glasgow, are ideal for short breaks or longer holidays.