Hilton’s Lifestyle Portfolio to Double to 700 Properties by 2028

Hilton has announced that its lifestyle portfolio is expected to double in size to 700 properties by 2028. This significant growth is driven by the recent additions of Graduate Hotels and NoMad to Hilton’s portfolio, as well as increasing guest and owner demand.

Hilton currently has nearly 350 lifestyle hotels and expects another 350 to join the portfolio by 2028. The recent addition of Graduate Hotels and NoMad to Hilton’s portfolio is expected to further accelerate the growth of its lifestyle category.

The brand currently has more than 30 locations and will open new hotels in Princeton, New Jersey, and Auburn, Alabama, this year. Kevin Osterhaus has been appointed as president, global lifestyle brands, to oversee the growth, design, and development of Hilton’s lifestyle brands.

Hilton’s lifestyle portfolio includes Canopy by Hilton, Curio Collection by Hilton, Graduate by Hilton, Motto by Hilton, Tapestry Collection by Hilton, and Tempo by Hilton.

Future Plans

Canopy by Hilton: The brand will expand into leisure destinations with additional resorts planned in Okinawa, Japan; Bozeman, Montana; and more.

Curio Collection by Hilton: The brand will open nearly 30 new properties this year, including first-in-country entries in Croatia, Lithuania, and Kenya.

Graduate by Hilton: The brand has a pipeline of more than 35 properties, with new openings in Princeton and Auburn.

Motto by Hilton: The brand will expand into 10 countries by 2026, with new openings in Hong Kong and Bentonville, Arkansas.

Tapestry Collection by Hilton: The brand will reach its 150th opening this year, with new properties in Thailand, Paraguay, and Türkiye.