The state Tourism Department gave $3.87 million to counties, cities, townships, and villages, including Tourism Santa Fe, Santa Fe County, and the Santa Fe Children’s Museum.
According to the tourist department, the Cooperative Promotion Grant Program comprises a 2-to-1 grant from each of the 41 grantees, bringing the total combined investment in tourism advertising to a record $5.8 million.
Wildfire-affected communities won significant rewards, including $205,252 for Las Vegas, New Mexico; $553,062 for Ruidoso; and $45,294 for Los Alamos County. The tourist agency claimed that Santa Fe County and Tourism Santa Fe shared $246,231.
“It is essential we retain a strong investment in tourism promotion as destinations and tourism organizations continue to restore their tourism advertising,” Tourism Department Secretary Jen Paul Schroer said in a news release.
Alamogordo, Deming, Elephant Butte, Espaola, Gallup, Roswell, Truth or Consequences, and Tucumcari are among the other cities receiving advertising support. Mesilla, Red River, Silver City, Taos, Los Lunas, and Questa are among the smaller villages that have received funding.