Michael Forrest is AAHOA’s new VP of franchise relations. Forrest previously held franchises and has experience of working with different companies including Burger King, Dippin’ Dots, Gloria Jean’s Coffees, and Wing Zone. Forrest seems to be the ideal candidate for this post as he has beenn both a franchisee and a franchisor.
“Strong relationships and open dialogue between owners and brands will be imperative to a smooth recovery, and I am confident that Michael’s experience as a franchisee and franchisor will help us strengthen our relationships in the industry,” said Cecil Staton, AAHOA president and CEO
Forrest said he is most motivated by connecting business owners and franchisees with their brands. will serve the interests of the association’s franchisees with their brands, enhance communications to strengthen these relationships and AAHOA’s role in the industry.