Nashville has emerged as the leading hub for meetings and events, experiencing a robust 31.5 percent year-over-year growth, according to data from Knowland’s sales intelligence platform. The city outshone Las Vegas, which secured the second spot with a 20.3 percent growth rate, contributing to the overall 12.8 percent increase in the U.S. meetings and events industry.
Driven by Healthcare and Financial/Banking sectors, Nashville’s success is evident in its average attendance of 103 and an average meeting space usage of 2,762 sq. feet. In October 2023 alone, event volume surged by 12.8 percent compared to the same month in the previous year.
The top five growth markets, apart from Nashville and Las Vegas, include Oahu Island, Minneapolis/St. Paul, and Los Angeles/Long Beach. Each market boasts distinct industry drivers, such as Technology and Consulting in Nashville, Technology and Travel in Las Vegas, Travel and Pharmaceutical/Biotech in Oahu, Manufacturing and Charity/Non-Profit in Minneapolis, and Charity/Non-Profit and Manufacturing in Los Angeles/Long Beach.
Beyond the top 25 markets, Fort Myers, FL; Lexington, KY; Delaware; West Palm Beach-Boca Raton, FL; and Harrisburg, PA emerged as the top U.S. markets by year-over-year growth in meetings and events.
This data, derived from Knowland’s comprehensive analysis of meetings and events, aims to assist hoteliers in understanding the preferences of today’s meeting planners. The insights reveal the industries making a strong return to the meeting and event space, providing valuable information for those looking to build and protect their hotel’s revenue base.
More Stories
Dubai to Achieve Certification as an Autism Destination
Anantara Santorini Abu Dhabi Retreat: A Blend of Greece and the Middle East
Japan to Launch New Bullet Train Route to Highlight Hidden Gems