Saudi Arabia Seeks To Build Ski Tourism Industry

Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud of Saudi Arabia unveiled Trojena, a lavish initiative to encourage mountain tourism.

The area is part of Neom, the country’s planned futuristic metropolis, and is part of an unusual strategy to expand the region’s tourist sector.

NEOM is a $500 billion US dollar proposal unveiled by Saudi Arabia in 2017 that seeks to develop a smart metropolis from the ground up in the Arabian desert, encompassing the Egyptian and Jordanian borders.

TROJENA will revolutionize the notion of mountain tourism by developing a destination based on ecotourism principles, emphasizing Saudi Arabia’s efforts to protect the environment and improve the community’s quality of life, in line with the Kingdom’s Vision 2030.

“This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the economic diversification while still preserving its natural resources for future generations”,  said Mohammed Bin Salman.

Trojena’s outdoor skiing is a one-of-a-kind feature that will deliver an experience unlike any other in the area, particularly in Gulf nations known for their arid temperatures.

According to a developer statement, “amateurs and pros alike will be able to enjoy the many ski lines of varying difficulty with a variety of contrasting and breath-taking vistas.”