BWH Hotel Group®, one of the world’s premier hotel firms, announced on December 1st, 2022, that SureStay Hotel Group has exceeded 400 properties worldwide, with 250 hotels now operating in North America. SureStay Hotel Group®, the global leader in the premium economy class, is considerably growing its presence in important regions and provides a diverse variety of hotels with various features and facilities, allowing hoteliers to pick the ideal product for their market.
Since its inception just six years ago, SureStay Hotel Group has remained one of the hotel industry’s fastest-growing brands and a well-respected accommodation choice among tourists, with Google and TripAdvisor scores close to 4.0. The brand provides passengers with inexpensive comfort, cleanliness, and constant service guarantees of high quality.
“Economy hotel development has proven resilient over the last few years and SureStay has established BWH Hotel Group as a leader in the premium economy segment,” said Larry Cuculic, President and Chief Executive Officer, of BWH Hotel Group. “Eclipsing 400 hotels worldwide and 250 across North America is a proud milestone for our brand. The economy segment is set to remain top-of-mind with value-conscious travelers as well as developers, and we’re excited about the future of each brand under the SureStay Hotel Group umbrella.”
The remarkable success of SureStay Hotel Group, which consists of SureStay, SureStay Plus, SureStay Studio, and SureStay Collection, continues to pique the attention of developers in the premium economy area. SureStay Hotel Group has averaged a RevPAR of $48.52 and an ADR of $91.44. Recent financial success coupled with a reasonable price structure designed to optimize return on investment for the membership has positioned SureStay Hotel Group as the market leader.
Recent additions to the SureStay Hotel Group portfolio include the following hotels:
- Revel Hotel Minot, SureStay Collection by Best Western (Minot, North Dakota, U.S.)
- Salt Lake Plaza Hotel, SureStay Collection by Best Western (Salt Lake City, Utah, U.S.)
- SureStay Hotel by Best Western Spicer (Spicer, Minnesota, U.S.)
- SureStay Studio by Best Western Clarkview (Angeles City, Philippines)
- Forshaws Hotel, Sure Hotel Collection by Best Western (Blackpool, Great Britain)
Sure Hotel by Best Western Hilden-Duesseldorf (Hilden, Germany)
“SureStay Hotel Group has experienced remarkable growth in recent years and the milestones achieved prove that our premium economy brand has quickly become one of the fastest-growing brands in the hotel industry,” said Brad LeBlanc, Senior Vice President and Chief Development Officer, BWH Hotel Group. “With a strong pipeline and interest from new developers, we look forward to continuing to expand SureStay’s presence across the globe.”
Every SureStay Hotel Group hotel has access to award-winning websites, international alliances and sales teams, and a cutting-edge revenue management system. BWH Hotel Group’s reputation for offering exceptional guest service and access to the Best Western Rewards® program, which has approximately 50 million members globally, is advantageous to hoteliers.