Swiss-Belhotel International has begun an ambitious expansion plan throughout Europe, the Middle East, and Africa, thanks to significant owner and investor interest (EMEA). At the Arabian Travel Market today, the firm announced ambitions to increase its presence in the area by 2025.
Laurent A. Voivenel, Senior Vice President – Operations & Development, EMEA & India; Senior Vice President – Group Human Resources & Talent Development, Swiss-Belhotel International, stated, “The owner and investor confidence is building up with the return of the travel. At the Swiss-Belhotel International, we are well-positioned for continued growth in Europe, the Middle East, and Africa, and are witnessing tremendous interest in our brands from both existing and new owners who are showing keenness to invest and build more hotels with us.”
Laurent added, “Following our development strategy, we have set an ambitious target of doubling our portfolio in the EMEA region in the next three years. Africa looks very promising with significant potential for our diverse brands. In addition, we are heading into the European market with an unmatched deal for owners and investors and seeing some strong interest.”
Laurent attributed this exceptional tendency to the Swiss-Belhotel branded establishments’ ability to retain very competitive rankings even during the uncertain days of COVID-19. At the height of the epidemic, the group opened three additional properties and turned them profitable in record time.