The latest edition of TrustYou’s Review Insights Report highlights significant results that describe the condition of the travel industry in 2021 and what to anticipate in 2022.
The report emphasizes the growing importance of online reviews and feedback in a changing travel sector. Globally, there was a 13.3 percent growth in online hotel review volume from 2020to 2021, which demonstrates that the hospitality and travel sectors are on a stable recovery path. The enormous increase in domestic travel that could be seen across the world was a fundamental driver of travel.
Positive comments increased from 80% in 2019 to 91% in 2021, according to the report. This demonstrates that, despite a tough travel climate, the experiences generated by the hotel industry met and exceeded the expectations of recent passengers. Investing in innovative technology and contactless communication channels ensured secure stays during a period of societal alienation, allowing hotels to give excellent guest experiences. Hoteliers were able to adapt to the changing conditions and promptly meet the evolving demands of their guests, thus avoiding indifferent or even unfavorable ratings.
The essential findings have been broken down by region for APAC, EMEA, US, and DACH for further study. Because the pandemic affected each region of the world differently, the report’s several versions aid in providing the greatest available analysis for each area.
The reports are divided into four chapters:
- A detailed examination of global and regional travel patterns and data
- TrustYou’s positive and negative Impact Scores
- Highlights the evolution of reviews in general and from third-party sources.
- What was most important to hotels when communicating with guests.