Google Introduces New Tool to Boost Direct Hotel Bookings

As people are beginning to venture out more and travel begins to pick up hugely, hotel proprietors require effortless ways to make themselves available to and engage with potential customers searching for their options on Google.

In line with the demand, Google will be launching Performance Max for travel objectives to all hotel advertisers in the coming weeks.

Performance Max for travel goals, which is powered by Google’s AI, can assist hotel owners in broadening their hotel’s exposure and increasing direct bookings on Google with ease. With a simple campaign setup, they can target individuals during crucial stages of trip planning.

Hotels can create ads in multiple formats across channels:

Performance Max for travel goals generates ads in various formats that will be automatically displayed across multiple Google channels and inventory, including Google Maps, Search, YouTube, and Hotel Ads (which will be available later this year). During campaign setup, hotel owners can select their hotel properties from a map using Google’s hotel picker tool. The tool will automatically create ads for the hotel, including creative elements such as copy, images, and URLs, in all formats. Hotel owners have the option to modify any of these pre-generated assets or upload their own.