Choice Hotels to Acquire Harvest Hosts for ~$130M, Expanding Into RV and Outdoor Travel

Bottom Line

This is Choice buying a loyalty-adjacent outdoor stay network at a defined price, not inventing a new hotel flag. Franchise owners should care less about the $130 million headline and more about whether Privileges–Harvest Hosts connectivity eventually shows up as incremental room nights—and whether Choice keeps the membership experience distinct enough that hosts and hotel owners both still trust the brand.