Naumi Hotels Launches in Dubai—Redefining Boutique Hospitality with Bold Design, Artful Experiences, and Global Growth

Naumi Hotels, renowned for its creative boutique design and experiential hospitality, has officially launched Naumi Hotel Dubai—its first property in the Middle East. Located in Barsha Heights, this 237-key hotel reflects the brand’s philosophy of playful sophistication, blending vibrant interiors, curated art, and innovative amenities with Dubai’s dynamic urban atmosphere and luxury tourism appeal.

Strategically positioned near Dubai Internet City Metro, just minutes from the Mall of the Emirates and The Palm, Naumi Hotel Dubai aims to attract a mix of leisure and business travelers. The hotel offers a wide array of features, including two signature restaurants, a spa, rooftop pool, fitness center, meeting spaces, and immersive art installations. Each guest room and suite is designed as a “canvas in progress,” layered with thoughtful modern touches and backed by Naumi’s hallmark intuitive service..

The property is set to become a destination for hands-on experiences—from wellness programs and culinary workshops to local cultural engagements. Group CEO Gaurang Jhunjhnuwala and COO Paul Stocker underscored Dubai as the perfect market to push the boundaries of boutique hospitality, citing the city’s energy, innovation, and thriving tourism scene. Naumi’s expansion also signals a larger regional growth strategy, aiming to set new standards for luxury, artful stays, and personalized service in the Middle East.

Key Points:

• Naumi Hotel Dubai launches in Barsha Heights, marking Naumi Hotels’ Middle East debut with 237 rooms and suites.
• Features include curated art, signature restaurants, rooftop pool, spa, fitness center, and business amenities.
• Experiential programming and creative design target both business and leisure travelers seeking unique boutique luxury.
• Expansion reflects Naumi’s ambition to redefine hospitality standards and grow its distinctive brand across the region.

With its artful approach and dedication to unscripted, heartfelt hospitality, Naumi Hotel Dubai introduces a fresh rhythm to Dubai’s renowned hotel scene and solidifies the brand’s arrival on the global stage.