Choice Hotels Doubles French Portfolio—50 New Properties Signal Major European Expansion

Choice Hotels International, one of the world’s largest hotel franchisors, has announced a major expansion in France by adding 50 new properties under its Quality Suites brand. This move will dramatically increase Choice’s footprint in the country from 57 to 107 franchised hotels, introducing more than 4,800 new rooms across over 30 cities. The expansion is a key milestone in Choice Hotels’ broader international growth strategy and strengthens its position in Europe’s largest hotel franchise market.

The newly onboarded hotels will be strategically located across a diverse mix of locations: 26% in major urban centers such as Marseille, Toulouse, and Bordeaux; 52% in mid-sized suburban cities including Rennes, Chambery, and Colmar; and 22% in smaller yet popular tourist towns like Quiberon, Dinan, and Mèze. Most properties are near airports, public transit, or city centers, accommodating business, leisure, and long-term stay travelers alike. All 50 new hotels will participate in Choice Hotels’ Choice Privileges loyalty program, allowing guests to earn and redeem points across a network of 7,100+ hotels worldwide, enhancing customer loyalty and value.

This bold expansion builds on significant international growth achieved earlier in 2025 across Asia, Latin America, and the Americas. Choice Hotels continues to expand in key global markets with strategic partnerships and new openings—including a recent entry into Argentina and a deepening footprint in Canada through direct franchising as well as a master franchise agreement in China targeting substantial room additions. These developments reflect Choice’s commitment to scaling its international direct franchise business while delivering value for both guests and franchisees worldwide.

Pat Pacious, Choice Hotels’ President and CEO, described this French expansion as a transformative milestone that reinforces the company’s global strategy, making it easier for travelers to find suitable accommodations anywhere. By nearly doubling its French portfolio, 

Key Points:

• Choice Hotels will add 50 new Quality Suites properties in France in 2025, adding over 4,800 rooms and nearly doubling its footprint there from 57 to 107 hotels.
• The new hotels will be in over 30 cities, with 26% in major urban hubs, 52% in mid-sized cities, and 22% in smaller tourist towns, mostly near transport links.
• All new properties will join the Choice Privileges loyalty program, allowing global points earning and redemption across 7,100+ hotels.
• This French expansion is part of wider international growth including new markets in Argentina, Canada, China, and Brazil, supporting Choice’s direct franchising model globally.
• CEO Pat Pacious highlights the transformation as a key step to make travel accommodations more accessible and to reinforce Choice’s market position in Europe.
• France represents Europe’s largest hotel franchise market, making this expansion strategically significant for Choice Hotels internationally.