Feb-Mar 2026 Magazine

🚀 What if you could see exactly what your guests see — in the first 3 seconds?

Hospitality is no longer driven by guesswork.
It’s driven by data, design, and intelligent ecosystems.

In this issue’s President’s Letter, we explore:

👁️ How eye-tracking technology is helping hotels optimize lobbies, rooms, and booking journeys — turning attention into measurable revenue.
🏙️ Why smart city integration is becoming a profit center, not a tech expense.
📈 Record-high global guest satisfaction despite operational strain.
💳 The rise of virtual payments, shifting distribution dynamics, and new brand expansions shaping the next growth cycle.

The message is clear:
Hotels that measure better, connect smarter, and act earlier will outperform.

This isn’t about trends.
It’s about competitive advantage.

👉 Read the latest issue above!