Accor’s Latest Findings: In-Person Meetings Matter More Than Ever

Accor’s recent global research, which surveyed 9,000 professionals worldwide, uncovers a striking revelation: professionals from various industries estimate that their revenue could increase by 36% if all critical meetings were held face-to-face. 

This significant finding highlights the timeless importance of human connection in cultivating trust, enhancing collaboration, and achieving tangible results.

Key Points of Accor Research:

1. Accor’s research reveals that professionals estimate a 36% potential revenue increase when critical meetings are held face-to-face rather than virtually.
2. The study indicates that one in-person meeting is perceived as equivalent to three virtual meetings in terms of effectiveness and value.
3. There is a strong preference among global professionals for face-to-face interactions, particularly for important business activities, due to their role in fostering relationships and driving business success.
4. The findings underscore the strategic significance of face-to-face meetings in achieving tangible business outcomes, highlighting their enduring importance despite the growth of virtual alternatives, suggesting that companies should prioritize in-person meetings to enhance relationships and revenue potential.