During the forecast timeline, the global agritourism industry is likely to see new growth possibilities. The market is expected to increase at a CAGR of 11.3% between 2019 and 2029, as per Future Market Insights. A considerable proportion of the global population may have little or no contact with agriculture. As a result, agritourism plays an important role in educating this generation about farm agricultural processes and crop development.
On-farm tourism is another technique that allows non-farmers to learn about agriculture and, in turn, support farm products through direct or indirect purchases from family farms.
Key Takeaways from the Agritourism Market Study
- According to the analysis, key industry participants are anticipated to focus on product service innovation and market penetration in unexplored Latin American and Middle Eastern areas. Agritourism businesses are focusing on selling their trip packages through social media networks and marketing efforts.
- Millennials are likely to fuel the growth of the global agritourism market during the forecast period due to their active engagement in agritourism activities for enjoyment and off-farm purchasing.
- Individual tourists are predicted to increase throughout the projection period due to an increase in farm study visits and growing agritourism awareness in emerging nations.
“Companies are recommended to focus on adoption of innovative & attractive services about various agritourism farm activities for increasing sales of agritourism market. Consumers’ low awareness about agritourism compared with other tourism in some developing countries such as India, Thailand, Mexico, and others is a major barrier to market growth. Consequently, effective advertising is essential for the rapid growth of the Agritourism market.” says an FMI analyst.