The new Everhome Suites by Choice, an extended-stay hotel brand founded by Choice Hotels International Inc. and built by Paladin Equity Capital, was inaugurated with a grand opening on 29th September in Corona, California.
“Two years ago, when we launched Everhome Suites, we set out to breathe new life into the segment with the first new midscale extended stay brand in nearly a decade. Today, we are elated to bring the first hotel to life to meet the growing demand from franchisees seeking to capitalize on one of the industry’s fastest-growing segments while also empowering guests’ success on the road,” said Anna Scozzafava, vice president, and general manager, extended stay, Choice Hotels.
“This grand opening represents the first of many milestones to come for the brand, and as Everhome begins to take off around the country, we can’t wait for guests to experience our hotels, which are designed to be just as flexible as them, so they can maintain their routine when away from home for days, weeks, or longer.”
The Everhome Suites brand, like its original location, was created with both extended-stay visitors and property owners in mind. Everhome Suites, in addition to assisting growth-minded developers in capitalizing on prospects in the resilient extended-stay category, enables guests to live as they like over prolonged vacations while maintaining comfort, convenience, and stability.
The guestrooms of Everhome Suites by Choice range in size from 324 square feet for a king-bed studio to 658 square feet for a one-bedroom suite. Each apartment has a fully equipped kitchen, a variable-height desk, a full-size wardrobe, and a spa-like bathroom.
The brand’s one-of-a-kind, the value-engineered concept is designed to anticipate the demands of today’s extended-stay customers by providing facilities that allow them to continue their routine while traveling.
“Teaming with Choice Hotels to develop the new Everhome Suites brand was a major strategic decision for us at Paladin. Creating a new brand is a journey into uncharted territory, but Choice has been extraordinarily supportive on every level in working with us to bring the very first Everhome Suites to market,” said Philip Powers, partner, at Paladin Equity Capital. “The Everhome brand represents the culmination of Choice’s many years of experience in the extended stay arena, with a focus on the guest experience and a high-quality, stylish product. The Everhome Suites Corona represents the first of at least 10 Everhome Suites we plan to build in Southern California, with five already in various stages of development currently.”
As of June 30, 2022, the new construction extended stay brand has more than 30 hotels in the pipeline, with more commitments under master development agreements with Paladin Equity Capital and ServiceStar Capital Management to create more than 30 more Everhome Suites hotels.