CAPE TOWN, SOUTH AFRICAN REPUBLIC – Radisson Hotel Group, one of the world’s largest hotel groups, is excited about 2022 as the year comes to a close with several milestones reached in Africa over the previous twelve months.
This year, the Group achieved a record on the continent with 14 agreements, adding almost 2,500 rooms to its African portfolio. Among the milestones reached by these hotel signings are:
Ten more hotels in one of the primary African target nations, Morocco, including expansion into new territories such as Al Hoceima, Taghazout, and Saidia. With the signing of Radisson Hotel Casablanca Gauthier La Citadelle and Lincoln Casablanca, a Radisson Collection, two new brands have been introduced to the nation, elevating the brand’s portfolio in Africa.
Numerous new market entries, including the Group’s debut in Djibouti with Radisson Hotel Djibouti, the introduction of the Radisson Individuals brand in Africa with the Earl Heights Suite Hotel, a Radisson Individuals member in Accra, Ghana, and the entry into Victoria Falls with Radisson Blu Resort Mosi-Oa-Tunya Livingstone.
Hotel conversions have accounted for more than 70% of these agreements, providing the Group with a healthy pipeline while also demonstrating Radisson Hotel Group’s expertise in delivering bespoke solutions for existing hotels seeking operational improvement.
The Group has also opened five hotels this year, including Africa’s second Radisson RED in South Africa and the brand’s debut in Johannesburg, as well as four Radisson Blu resort offers in Morocco, showcasing the Group’s capacity to respond to the growing leisure demand.
Despite the epidemic, serviced apartments have remained resilient, and Radisson Hotel Group has expanded this area with the addition of two freestanding serviced apartments to its portfolio across Africa.
The Group’s rapid expansion puts it on course to more than double its existing African portfolio of around 100 hotels now in operation or under development to 150 hotels by 2025.