Go2Africa, a company with a history dating back to 1998, commissioned a report aimed at outlining significant trends in Africa’s safari industry. The report offers valuable insights into the market for both tourists and tour operators.
The report’s data is entirely sourced from the tour operator and is based on a sample size of over 40,000 records.
The number of international visitors on the look out for safari trips has shot up by 60 percent from 2019 to 2022 indicating a strong surge in safari travel. This uptick is due to the renewed interest in exploring the continent’s beauteous landscapes and wildlife after the pandemic.
Kenya, Tanzania, and South Africa, as revealed by the report, were the top destinations for safari travel in 2022 accounting for more than 68% or two-thirds of all inquisitiveness in African safaris. There are emerging destinations including Zambia, Zimbabwe, Rwanda, and Namibia on the list that are fast becoming popular with safari-goers.
For safari-enthusiasts, the main draws among all wildlife, as Go2Africa’s enquiry data found out, have always been the Big Five – the lion, leopard, rhino, elephant, and buffalo. Over 25% of all safari-goers wanted to behold the Big Five in the wild.