Saudi Arabian crown prince Mohammad Bin Salman Al Saud has launched Boutique Group which will convert a few historic palaces of Saudi Arabia into ultra-luxury hotels. The company aims to showcase the vibrant culture and rich heritage of Saudi Arabia to visitors from all over the world, and thereby create a novel and unique experience for the guests.
Two palaces in Riyadh and one in Jeddah are first on the list to be converted into luxury hotels where guests can expect traditional Arabian hospitality.
The three palaces are as follows:
- Al Hamra Palace in Jeddah, which will offer 77 keys including 33 luxury palace suites and 44 luxury villas
- Tuwaiq Palace in Riyadh, which will provide 96 keys including 40 luxury palace suites and 56 luxury villas
- Red Palace in Riyadh, which will offer 71 keys including 46 luxury suites, and 25 luxury guest rooms
Boutique Group aims to provide an exciting experience by blending the Kingdom’s culture and heritage with modern amenities. Guests can expect many high-end experiences from dining to wellness to a host of other exclusive hospitality related services. Guests will be able to get a glimpse of how royal life looked like in Saudi Arabia when they stay at any of these palace-turned-hotels!
Saudi Arabia has lately been focusing a lot on increasing tourism. There are other major tourism projects underway in the country, including he Red Sea Project, NEOM and AlUla.