Southampton Airport AI Assistant to Enhance Passenger Experience

Southampton Airport is stepping into the future with the launch of a brand-new AI-powered digital assistant designed to help travelers glide through their airport experience. 

Just in time for the summer rush, the AI assistant offers real-time flight updates, directions inside the terminal, and quick answers to those “where do I go?” questions—all accessible by simply scanning a QR code with your phone.

The tech is powered by Hello Lamp Post and follows a successful trial run at Glasgow Airport, where it helped reduce customer service queries by half. Encouraged by the glowing feedback, Southampton has adapted the assistant to serve all passengers—not just those needing special assistance—making the airport smarter, faster, and a little more charming.

Passengers can now enjoy a more personalized and less stressful journey, while airport staff can focus on more complex support tasks instead of answering how to find Gate 3 for the tenth time in an hour. It’s a win-win—humans get to be more human, and AI gets to shine at what it does best: being helpful without needing a coffee break.

This move is part of the airport’s broader commitment to accessibility and better service, and it seems Southampton isn’t just flying planes—they’re flying high on innovation too.