Travel Counsellors Achieve Record Sales in January Peaks Season

In a remarkable feat, Travel Counsellors experienced consecutive best-ever sales days, surpassing £5 million in sales on both Tuesday, January 9, and Wednesday, January 10. These milestones mark two of the Top 10 best sales days in the company’s history.

During the current peaks season, Travel Counsellors demonstrated robust performance, achieving impressive figures. January saw 14 bookings exceeding £50,000, with 26 Travel Counsellors achieving total sales surpassing £100,000. Notably, one Travel Counsellor secured an £84,000 booking.

The top five most sought-after booking destinations during this period were Spain, the United States, the United Arab Emirates, Greece, and the Maldives.

Jim Eastwood, Global Sales Director, commented, “It is great to see sales figures looking strong at the start of peaks, which underscores the pivotal role our travel entrepreneurs play.”

This success follows the recent launch of Travel Counsellors’ multi-channel peaks marketing campaign, ‘We take care of everything.’ Notably, adventure-focused content in campaign emails, featuring destinations such as Alaska, Galapagos, and Ski experiences, garnered significant engagement from customers.