VisitBritain will host over 120 international travel trade buyers for a series of educational trips around the country. The educational trade visits, which start on January 28, are a mix of three- to five-day itineraries to destinations throughout England, Wales, and Scotland, showcasing the latest tourism products to international buyers and demonstrating that Britain is packed full of fresh and exciting experiences for visitors to come and enjoy right now.
Representatives from the UK’s three largest inbound markets, the United States, France, and Germany, as well as Australia, Belgium, Brazil, Canada, China, Japan, the Gulf Co-operation Council (GCC) countries, India, Italy, the Netherlands, the Nordic countries, South Korea, and Spain, are taking part in the educational visits.
VisitBritain CEO Patricia Yates said: “We are delighted to be showcasing Britain to international buyers to drive bookings. From the beauty of our coast and countryside to the exciting variety of our cultural attractions to our world-class dining and accommodation, buyers will experience first-hand the warmest of British welcomes and the outstanding and varied tourism products on offer.”
“Working with the international travel trade is crucial to ensuring they are ready to sell Britain, as well as to broadening travel itineraries, encouraging visitors to explore further and stay longer.”
The hosted visits are part of the national tourist agency’s ‘Showcase Britain’ event, which kicks off on Thursday, January 26 with a networking event for foreign buyers and travel journalists at Tottenham Hotspur Stadium in London.
The buyers will attend the ‘Britain & Ireland Marketplace’ (BIM) on January 27th before embarking on their educational excursions. They will spend the entire day meeting with tourism suppliers and destinations. The educational trips coincide with VisitBritain’s preparations for its flagship global trade event ExploreGB Virtual, which will take place from February 27 to March 2.