By the finish of 2023, Hilton expects to have increased its European footprint by roughly 30%. The company now has 217 properties under construction, totaling more than 35,000 rooms.
Hilton’s full-service and lifestyle brands, particularly Curio Collection by Hilton, Tapestry Collection by Hilton, and Canopy by Hilton have played a key role in the company’s expansion in the region.
Hilton has virtually increased its reach in these brand categories in the previous three years. Hiltons Collection and Lifestyle Brands are on track to open 15 new properties across seven European countries in 2021, with Tapestry Collection making its European premiere earlier this year.
“Europe is crucial to Hilton’s global growth because of the enormous number of leisure and business travel in the region,” says Kevin Jacobs, Chief Financial Officer and President, Global Development.
“It’s a fantastic opportunity for owners and developers to invest in the future of hospitality as the industry recovers, especially as we see travel pick up in markets across Europe’s”.