Brand Finance has named Hilton as the world’s most valuable hotel brand in its 2022 Global 500 Report. The Brand Finance Global 500 rankings assess and rank global brands according to their financial strength and brand equity.
Hilton’s current brand value of $12 billion is now higher than its valuation before the COVID-19 pandemic. Hilton earned the most valuable brand distinction in both the hotel and tourism categories.
“Having recorded an impressive brand value growth of 58% this year to $12 billion, the brand is now more valuable than it was pre-pandemic—an amazing achievement,” said David Haigh, chairman/CEO of Brand Finance, commenting on Hilton’s stellar performance.
Hilton is a top hospitality company which has been operating since more than 100 years, and having a portfolio of 18 world-class brands, with around 6,700 properties and more than 1 million rooms, spread in 122 countries and territories. Hilton has served more than 3 billion guests in its 100+ years history.
Hyatt, with a brand value of $5.9 billion, was ranked second. Its valuation was also higher than before the pandemic. These two brands were the only ones among the hotels to feature in the top 500.