According to the recently released Brand Finance Hotels 50 research, India’s legendary hotel brand Taj has been named the world’s strongest hotel brand for 2022 for the second year in a row.
Taj topped the Brand High Index with 88.9 points out of 100 and a corresponding AAA grade, with special strength ratings for consumer familiarity, staff happiness, customer service, and corporate reputation.
Since last year, the India-born brand, which is owned by The Indian Hotels Company Limited (IHCL), has increased its brand worth by 6% to US$314 million.
Taj Hotels’ global expansion continues. This comes only a few weeks after IHCL, South Asia’s fastest-growing hospitality firm with a portfolio of 236 hotels in 11 countries, revealed plans to establish a portfolio of 300 hotels, with a sustained emphasis on Taj.
While the pandemic and subsequent national lockdowns hit all hotels worldwide, according to Brand Finance “Taj was able to successfully adjust strategies to remain relevant to the demands of tourists, and was at the forefront of this with agility and strategic initiatives such as offering support to the healthcare sector”.
IHC’s Chief Executive Puneet Chhatwal puts Taj’s world-leading brand success down to the fact that travelers are “increasingly gravitating towards brands that not only epitomize the essence of world-class luxury but also follow responsible business practices”, and that Taj delivers on both.
“Taj is well-poised to pave the future of hospitality. This recognition is a mark of our guests’ steadfast trust and it celebrates the indomitable spirit of our employees, who embody the legacy of the brand while bringing alive the essence of Tajness.”