Reliable market insights have always been necessary for successful hotel sales, marketing, and revenue management strategies. With fundamental developments in travel patterns and shopper behavior, detailed and current data is more important than ever. Hotels need vital industry knowledge more than before as hotels progress into various phases of reopening.
Many of the leading hotels of the world have decided to employ Amadeus’ industry-leading business intelligence tools to assist strategic decision-making for making their key business decisions. Properties that subscribe to Agency360® tool by Amadeus will obtain valuable insights on their competitive sets, allowing them to make more effective strategic and tactical decisions as they adjust to quickly changing market conditions and plans.
“We wanted the ability to pinpoint our top-performing travel agents and corporate customers, enabling us to build the best path forward from the pandemic. With Amadeus’ Agency360® solution, we have access to the most current data across GDS market performance,” said Armanda Santangeli, Managing Director Americas, The Leading Hotels of the World, Ltd.
Agency360® is the only business intelligence solution in the market that records 100% of global travel agency reservations across the four largest GDS providers. Hoteliers may get the most up-to-date information across their competitive set, including a view of corporation/agency association activity at the pseudo city codes PCC level, with data refreshed three times per week.