According to Forward STAR, STR’s forward-thinking benchmarking solution, Glasgow’s occupancy ranges between 87 and 89 percent from November 1 to 11, then dropped to 80% on the final day of the conference.
This is a significant increase above values for the rest of the year, which are far below 40%. Edinburgh is also capturing demand for the event duration, with many days exceeding 50% due to its closeness to the host market
“As vaccination rates have risen, and international travel restrictions have eased, confidence has grown around major in-person events. The dates around the UN conference have stood out in our forward-looking data for quite some time, and levels have improved as we’ve drawn closer to the event with an improving pandemic situation.” Stated STR’s Managing Director, Robin Rossmann. STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors
“Assuming no late hiccups, these early November dates will be a significant triumph for Scotland’s Hotel Business.”