Radisson Hotel Group has made a significant announcement at this year’s IMEX event in Frankfurt, Germany, unveiling new technological advancements that revolutionize the way meeting and event planners can book the Group’s venues. By integrating with external MICE platforms, Radisson Hotel Group has made its meeting and event offerings widely accessible, solidifying its position as a digital pioneer in the industry.
One of the key developments is the extension of Radisson Hotel Group’s partnership with MeetingPackage, a leading venue management SaaS solution in Europe. Through a seamless integration between EMMA, the Group’s unified technology platform, and MeetingPackage’s booking software, Radisson Hotel Group can now utilize MeetingPackage as a channel management solution to connect with third-party vendors. This integration opens up new opportunities for external organizers and third-party event vendors to explore and book Radisson Hotel Group’s meeting and event venues effortlessly.
Furthermore, Radisson Hotel Group showcased its leadership in integrating artificial intelligence (AI) into immersive experiences and streamlining the MICE booking process. The Group, in collaboration with HeadBox, revealed plans to incorporate HeadBox 3D Studio, a tool that enables users to create immersive guided tours within minutes by combining 3D tours with AI-generated narrator videos.
This technology not only enhances the event planning process but also saves valuable time for event planners by leveraging immersive experiences and AI technology for personalized and localized tours.
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